Topics customers actually care about
- The process: what happens at the first appointment, how long the job takes, what the customer should prepare.
- Pricing made clear: what the price depends on, without promising numbers that won't fit everyone.
- Care and prevention: how to look after the boiler, the floor or the braces.
- Behind the scenes: the team, the workshop, a step customers never get to see.
- Seasonal tips: what to check in autumn, what to do before a holiday.
Example script: a plumbing business, 40 seconds
“Radiators making noise as soon as it gets cold? Often it's just air in the system. You can check it yourself: if the radiator is cold at the top and warm at the bottom, it needs bleeding. You'll need a radiator key and a cloth. If the noise is still there afterwards, give us a call, and we'll look at the system before the real cold sets in.”
A problem lots of people have, a fix they can do themselves, and a clear point where the professional takes over. That makes the video helpful rather than an ad.
Recording without the hassle
- 1
Find a quiet moment
Before opening or after closing, when no machines run and the phone doesn't ring.
- 2
Use your workplace
Workshop, treatment room or shop floor as background, tidy and well lit.
- 3
Text over the camera
With a teleprompter you don't memorise anything and you don't forget a point.
- 4
Turn captions on
Plenty of people watch in waiting rooms or on the train with the sound off.
- 5
Post where people ask
On your website, your Google Business Profile, WhatsApp Status and social media.
Mistakes you see a lot
- A loud setting: compressors, music or traffic drown you out. The app levels the volume but doesn't filter out noise.
- Promising prices that don't apply to everyone: explain what the price depends on instead.
- Too many topics: one video, one question. The next question gets the next video.
- Health and legal claims: clinics often have their own advertising rules. Check them before showing outcome promises or before-and-after shots.
- Customers on camera without consent: ask first, and leave them out if in doubt.
Teleprompter Cut in your business
Paste your script, read it over the camera view and let the app do the rest: pauses out, captions from your text, volume levelled, logo and end card with your phone number or website. The app remembers your logo and end card settings. It's free, with no ads and no account, and the video stays on your phone until you share it.