Hook title: the headline that stops the swipe
On Reels and TikTok, the first two seconds decide whether someone stays. One clear line at the top tells viewers right away what the video is about. Teleprompter Cut shows your headline at the start, before the subtitles take over.
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How to add a hook title
- 1
Open the Hook step
Type a short headline, ideally under eight words.
- 2
Set the duration
The hook stays on screen for two to three and a half seconds.
- 3
Check the preview
The title sits above every other overlay and disappears before it gets in the way.
Why a hook works
Sound off? Doesn't matter
Many people watch muted. The hook explains the topic anyway.
Hook first, then content
The title is a layer above subtitles and emojis and fades out before you really get going.
Made for the teleprompter
Write your script's first line as the hook and say it at the same time: twice the grip.
Formulas for strong hooks
- A number: “3 mistakes that cost you customers”
- A contradiction: “Posting more won't help you”
- A promise: “Save 2 hours per video”
- A question your audience is already asking
Questions
How long should a hook be?
Short enough to read in a second: usually five to eight words.
Can I skip the hook?
Yes. Like every step, it is optional.
Works well with
- Logo, end card, progress barYour logo, an end card and a progress bar: set them up once and they apply to every video.
- Auto subtitlesSubtitles that follow the spoken word, with keywords in colour and seven styles.
- Zoom effectIn, hold, out: zoom on sentence starts in four styles.
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